Business Overview: Created for home educators and students, this business is built from the expertise of a former college professor and home school parent in the discipline of writing and literature. Courses are affordable and short so they accompany an established curriculum very easily.

Goals:

Acquisition - finding home school parents with students in middle or high school (depending on the course)

Product Purchase - courses are easy to order and access for users.

Retention - Most courses last about six weeks. Following that, there is an opportunity for parents to purchase additional courses, or bundles of courses for future use.

Activated systems powered by Systems-Success:

Lead Capture & Offer - any prospective customers can browse the course catalog and download a free ebook, which captures their contact information and enrolls them in additional campaigns while moving through the sales pipeline.

Course Management - Custom courses can be developed directly in System-Success's platform. The courses are LMS-style and can include videos, discussion groups, rubrics, grading materials, and interactive materials such as games, quizzes, and other assignments.

eCommerce - all courses are available for purchase directly online from System-Success's robust eCommerce platform, which can also include sales, coupons, bundle pricing, and more.

Social Media Integration - in this niche audience space, finding and building an audience is crucial. Many campaign materials are delivered via social media channels, but can also be managed through System-Success's social marketing dashboard. This includes the ability to monitor and update paid advertising (which is far more user-friendly than Meta or Google's platforms), post content to multiple channels at once, and view and manage comments.